“Glory and Hope” by Nelson Mandela Analysis Essay

Nelson Mandela gave a speech at his inauguration as president of the Democratic Republic of South Africa on May 10, 1994. His speech is named â€Å"Glory and Hope†, which hints at the content of it. In â€Å"Glory and Hope†, Nelson Mandela expresses his gratitude towards those who had aided them thus far and reminds everybody of the hardships they suffered, their successes, and their goals for the future. Mandela also tries to communicate the message that cooperation had brought them hope and to their glory and hopes to continue to do so. He conveys his appreciation and message through his word choice, tone, sentence structure, and use of rhetorical devices. Nelson Mandela’s word choice helps him convey his gratitude towards the audience and message that they must continue to work together to build and better society. He begins by addressing his audience with â€Å"Your Majesties, Your Highnesses, Distinguished Guests, Comrades and Friends†. His audience c omprised kings, queens, important government officials, and so on. However, through his word choice, Mandela is able to bring a sense of belonging and togetherness, regardless of their race, age, gender, and position. He uses words like â€Å"compatriots†, â€Å"we†, and â€Å"us†, making the audience feel and realize that they are all human beings and therefore equals in such a sense. Mandela uses tone and sentence structure to communicate his main message and express how thankful he is. His tone is appreciative, formal, hopeful, and passionate. Mandela constantly expresses his thanks to those who aided them. Near the end of the speech, he is also hopeful and passionate about their newfound freedom, equality, and democratic government. Mandela says â€Å"We are both humbled and elevated by the honour and privilege that you, the people of South Africa, have bestowed on us, as the first President of a united, democratic, non-racial and non-sexist South Africa, to lead our country of the valley of darkness.† While Mandela’s tone is appreciative, hopeful, and passionate, he is also able to keep his speech formal. In addition to tone, Mandela’s sentence structure contributes to both tone and conveying his message. He uses lengthy sentences with occasional short and clipped sentences to emphasize a certain point. Mandela says â€Å"The time for the healing of wounds has come. The moment to bridge the chasms that divide us has come. The time to build is upon us.†

Diversity in America Essay

Being in a diverse world I learned ethnic groups went through a lot during slavery. The way minorities were treated in the past was torture no person should experience in their life time. I learned every race has different ways of thinking and beliefs they feel strongly about in their culture [ (Jiwani, 1996) ]. When it comes to being a success some cultures feel you need to be happy and positive to get to the top and others disagree. Important facts I have learned about my racial ethnicity is my culture arrive in the 19th century and they were stereotyped. They were not recognized on applications for employment [ (Jiwani, 1996) ]. My race did not give up and ignored the stereotyped that others thought of them. I also discovered my heritage celebrates in March and we are considered to be 2 years older than the average American. According to (Joel), 2010. In 2050 America will have added 100 million to its population [ (kotkin, 2010) ]. The fertility rate supposes to be less than ever before when the time comes. I think there will be less people having babies because of the recession going on in America. People in the U.S is suffering and struggling to make ends meet. There is too many babies starving in different countries including in the U.S. Americans are being laid off making minimum wage and it hard for them to survive and take care of the children they have now [ (Jiwani, 1996) ]. Older Adults have to live with their children now because they were unable to receive full benefits when they retired. Senior citizens are having such difficulty in today’s society and have to live on social security checks that constantly raise the money than take it away leaving them stuck. Fertility will decrease because America is already over populated now. The challenges America face when it comes to diversity is prejudice and discrimination. People’s lack of knowledge for other people’s culture and beliefs leaves a lot of Americans in the dark because of their ignorance. People who promote ignorance to their children, family, and friends about different cultures and beliefs will never have the privilege to see beyond the color of one’s skin and religion [ (Jiwani, 1996) ]. No one is alike and different groups think different of others who are not similar to them. I feel those who see everyone as equal have respect for others beliefs. Diversity in America brings problems and fighting between people who hate other because of their skin color and beliefs. When hate is involved this brings on discrimination. Discrimination brings on hate crimes  and hurting other people. People who hate other due to their race believe others groups are less then them. Stereotyping of ethnic groups helps continue the ignorance in society ways of thinking. The benefits of diversity are people of all races, belief, and religion can continue to educate themselves about others. Society can learn to see beyond the color of one’s skin and heritage. People will then get to know who an individual or group is by the way they interact with them. I have a friend as well as myself who face racism everyday because of the color of my skin. It hurts both of us at time but we have learned through the way we were taught to have pride and one’ self and keep our head up. Society can learn to see beyond the color of one’s skin and heritage. People will then get to know who an individual or group is by the way they interact with them. I learned my culture was looked down for many of years until the government decided to consider us to join a race. They felt we finally was worthy of being recognized in the way to accept diversity when it comes to culture in America. The people in the United States need to come together and stop trying to separate each other in groups. Teachers, parents, and our communities need to be open-minded to everyone no matter how they look, act, walk, or talk. There is no one perfect in America and if we can just realize no group or person from a different race is better than the other it may work. Hope is all I have and I want my children to see me as a positive role model and not a racist. I have always believed in being a fair person. I feel I have been treated in a mean way from plenty of people because of my race but I believe in god and that’s what helps me smile. People need to learn how to love one another instead of hate each other. Americans need to raise their children in the correct way by showing them its okay to play and be friend with other children who are different and of a different race. A lot of children I find today are afraid to play with other children who don’t look like them because the way they were raised. I remember a time when I was little and I made a friend in class and she told me her mom said not to play with children of my race and if she did she will get in trouble. I was so confused until I went home and asked my mom and she explained to me about how the world viewed me. I then understood and learned to ignore the ignorance of the way people made me feel or looked down on me because of my  skin color. I always found my self trying to prove to others of a different race I was not the lazy person who grew up not wanting to work and make nothing of my life. I have learned I will face this discrimination until I die so I will have to work twice as hard to become a success in life. Media perpetuate prejudice and stereotyping in a negative way. When it comes to ethnic groups the media always show minorities committing crimes and robbing people [ (kareem, 2013) ]. Media help promote hate to people who has lack of education about minority groups so they feel they have a right to be ignorant. This kind of stereotyping makes people continue the hate in schools, communities, and on the internet. Ethnic groups are always showed in the media living in low-income area’s and they make it look like they are lazy, stupid, dangerous and unable to comprehend anything a smart person suppose to be telling or teaching them [ (kareem, 2013) ]. White Americans suppose to be ethnic people’s translators to explain what minorities are trying to say to them. Media promote appreciation for diversity in February when they want America to acknowledge minorities for more than being a problem in America [ (kareem, 2013) ]. I think it’s really contradicting what’s being told for so long about minorities and really making ethnic groups look like a joke. I feel this way because they constantly try to make ethnic groups or a person of an ethnic group look bad. I feel the media tries to make it look like everyone in society is treated the same in America when this is not the case. When the media reports the news I see a low percentage of Black Americans reporting the news and when they do their talking about their own race to put them down. The way people In America can work together to reduce prejudice and accept diversity is by teaching their families in their homes and their neighbors how to embrace others who are not like them [ (kareem, 2013) ]. I will continue to treat others with respect and dignity. I will show those who come around me the same how to treat people of different cultures and beliefs and how they are equal to us.

Hinduism: Samsara

Samsara is a Sanskrit word meaning the endless cycle of birth, life, death, and rebirth that is considered to be experienced by all humans in the Upanishads and in Buddhism. It is the repeated passingof souls through different worlds. Thus, Samsara is commonly known as â€Å"the wheel of life† in Hinduism. Also, Samsara refers to the general, day-to-day struggles and obstacles man experiences throughout life. Samsara exists in many religions like Buddhism, Hinduism, Jainism, Sikhism, Vaishnavism, and other related religions.According to these religions, one has a karmic â€Å"account balance† when he or she reaches death that will determine one’s destiny when a person is reborn. In Hinduism, ego-consciousness of the body and the phenomenal world comes from ignorance of one’s true self. This means that through egoism and personal desire, people are creating the basis for their next life or â€Å"future becoming†. The path of Samsara can only be overc ome by attaining a sense of selflessness and having one’s soul (atman) follow its own version of Samsara†¦repeatedly reincarnating.Samsara is a very interesting concept to me and I am fascinated by the stories I’ve heard from Buddhist friends of mine. I’ve enjoyed the company of my Buddhist friend,Betty, because I’ve learned so much from her as we both have shared our religions with each other†¦ me being muslim and her being Buddhist. Our religions are completely different from one another so I was very curious to know what she believes and how reincarnation and Samsara play a role in her life.I’ve known Betty for over five years and I never thought of her to be a very religious person because she did not throw her religion at people or talk about it all the time. I ended up finding out that she prayed on a daily basis and she was very strong in her religion as a Buddhist. She was always very relaxed and positive, but the best thing about her is how she naturally helped others with no expectation of anything in return. She is so giving and selfless, and it is very humbling to see the things she does for others.She never tries to convert others when religion is brought up like most people do. She is absolutely beautiful as well, and she has very high morals and values that she lives by. She is just a great person and I would always think back at our friendship and appreciate her so much because she is one of my only friends that has not wronged me. One day Bettytold me that the first time she saw her Buddhist monk she felt like she knew him, but could never figure out where from. He was drawn to her and was very interested in her life.She was flattered by this, but she did not understand why he took such major interest in her. After months of talking, she still could not tell where she knew his familiar face from. As her story went on, I found out that the Buddhist monk finally told her why he was so interested in he r personality and the way she lived he life. He told her that she was an angel in the past life that had helped him in a life crisis situation. I was shocked, but at the same time, it made sense considering how great of a person she was and all the beautiful things she did for others.

MGT509 - Human Resource Management Mod 1 SLP Essay

MGT509 - Human Resource Management Mod 1 SLP - Essay Example It is no secret that recruiting, selection and onboarding are some of the most important processes for bringing in new talent in an organization. Companies spend a lot of time, money and energy into selecting and hiring the best recruits and can only hope that they will stay through the orientation programs and beyond and be a good fit with the organizational culture so that they can be contributing to its goals in the shortest time possible. In some ways, the success of the hiring program also depends to a great extent on the investment of time and energy in planning these aspects. As much as candidates try to show organizations that they are the best talent available, the organization also should try to show potential employees that they are the best employers. Coca Cola should know, it has over 100 years of experience and is a global enterprise having the world’s most recognized brand. As explained, I interviewed Miss Ceree Eberly, Human Resources Director for Coca Cola, USA. It was a short telephonic interview, but I think I got what I was looking for. She put me in touch with another HR representative who answered most of my questions on the company’s recruiting, selection and onboarding processes. One of the problems that HR is facing regards the verification of details on the forms and resumes of potential candidates. Like their Face book and Twitter profiles, resumes of candidates may be highly embellished or inflated with experiences and skills that they never had or used and roles they never played. The second difficulty is that candidates give up too easily during the hiring process and are frustrated because of current economic conditions in the USA. The company understands that this is partly because of post-recessionary trends seen in the economy, but society will have to adapt. They want candidates that are skilled and confident and see the job as a career, not just a stepping stone to another organization (SIOP, 2002). The third issue

Journal Article Annotation Essay Example | Topics and Well Written Essays - 1000 words

Journal Article Annotation - Essay Example The research undertaken by Thro (2007) have clearly emphasises the perception of the faculty in the American universities on academic freedom that is drawn to two different poles. Some of the members categorically says that the academic freedom is purely a constitutional myth while others opinion that it certainly is a practical reality. The author has tried to evaluate this from the functional point of academics rather than from the education and learning component in it. The findings of the research says that any institution that tried to infringe the operational freedom the faculty would soon find the lose the service of this faculty due to the lack of flexibility given to the teacher. Never in the article author tried to relate the myth and reality of freedom with the educational process . Unless these issues are assessed in the context of the entire educational process involving both teaching and learning the results and recommendations would tend to be highly skewed and prejudi ced. Thus the research on education and freedom need to explore more fundamental issues in the process involving the teacher and the taught rather than analysing the academic freedom from the faculty perspective alone. The technological development have created a huge impact on the education and the freedom prevailing on the learning process in the university campuses. The presence of online resources and excellent networks across the departments and centres have resulted in redefining the teacher -student relationship which have influenced the extend of freedom in the educational process. Availability of online resources like e-books, videos and audio files have taken the learning process beyond the walls of class rooms and eliminates highly differentiated class room experience. These initiatives have been found to be very effective in the curriculum planning of the humanities courses too. The research study reported have established the

Applying Your Understanding of Fallacies Essay Example | Topics and Well Written Essays - 500 words

Applying Your Understanding of Fallacies - Essay Example What may seem as a simple marketing campaign became an issue for moral panic. For one, critics viewed the ad as racist since it promotes white skin as the foremost criteria in being beautiful. Sadly, Singapore is also a melting pot of various Asian races such as Filipinos, Thais, Vietnamese, Indonesian, Malaysian and Japanese. This ad imposed on the mind of Asian women that fair skin makes one beautiful and brown Asian skin is unacceptable. This is where Focault’s regime of truth sets in. As Hall ( 1997 , p.49) argues â€Å" not of the truth of knowledge in the absolute sense, a Truth which remained so, whatever the period, setting , context- but of a discursive formation sustaining a regime of truth†. The media disseminates a certain truth that public unknowingly digests and accepts as valid. Most ironic of all, the product does not really promise fair skin but better skin texture. stereotype that affects the behavior of the general population. Aside from this, the adv ertisement is misleading since the product delivers something different from what is promised. The second fallacy is about sports nutrition. Gatorade has been very aggressive in promoting its new line of products because it faces tough competition from Powerade.

Tectonic work on Troppo and Glen Murcutt Essay Example | Topics and Well Written Essays - 1500 words

Tectonic work on Troppo and Glen Murcutt - Essay Example Tectonics was developed in response to a discussion set by Phenomenology. The idea was mainly used as a means for criticizing the modern technology. Tectonic architecture forms parables to other building constructions, and corresponds to values other than a scientific conceptual sphere. Tectonic architecture uses techniques of bearing structure to develop associations and Experiences1. Tectonics of industrial production and cultural Mass-production has led to building culture giving reputation to general standards and homogeneity to satisfy the final customer. With the computer era, the Computers have changed the means of working with building projects and architecture during the past. Troppo and Glen Murcutt are two architects whose work has been based on tectonic designs and one cannot fail to admit that they have some of the most outstanding designs from this form of architecture. Murcutt tectonic architecture Glenn Murcutt is one of the most famous people when it comes to the stu dy of architect designs on the tectonic platform. One cannot fail to recognize the talent bestowed upon him from his designs. One of his early designs in the late 1980’s that intrigues me by its simplicity yet remains to be an explicit design is the "Ball-East away House", at Glenore, Sydney2. This was a single story house with a beam platform. The house was made entirely out of steel frame with its side walls having timber. This is considered to be one of the greatest buildings to be ever designed in its time. An ordinary individual may fail to see the beauty behind the designed, but as architecture, every inch of the house designs is superb. Glenn had tectonics design in mind when he took his time to design the house. To begin with, Glenn has always had a tradition of using lightweight materials that would allow the design to come out alive. This is because lightweight materials are easy to bend to fit the design. Glenn uses corrugated iron sheet roof top because it would b e easier to form the curved roof structure. This aside he uses wood for the walls and floor because wood is light and easier to deal with as opposed to concrete, bricks or stones. Tectonics is all about merging ideas. Glenn constructs a modern design in a rural area and to ensure that the house is safe from natural forces such as water, the floor is raised and made of wood. In this design, Murcutt manages to blend in myriad details that make the final product a wonderful piece of art. This was a very nice building. Another of Glenn’s greatest tectonic designs of all times is that of the Magney house. This is one of the buildings that he explores the use of mass as an option based on the landscape. Murcutt has always used lightweight materials because they are very easy to work with and they create space even on very small lands. However, in the Magney house, he needed to create some caving and that made the use of mass necessary because they are larger. Their size gives room for play as opposed to thin materials. Glenn takes pleasure in playing with mass and light weight. In the Magney house he creates the cave by using mass for the walls and uses steel frame for the roof plane. This creates the sense of a floating roof3. In the sitting room, Glenn purposes the house for shelter and prospect by making it abstracted. He uses a parasol roof with clustered spaces taking the form of caves and a stretched plain flour. A similar design to this was that of the Laurie short

Violence In Christianity And Islam Thesis Example | Topics and Well Written Essays - 1500 words - 1

Violence In Christianity And Islam - Thesis Example To a certain extent, one might point out that the religions which emerged on the latter stages of history often provided people with the tools to manage their aggression and refrain from violence. That is why one might suggest that the two notions, namely religion, and violence, are closely connected. Furthermore, the way they interact with each other is able to shed light on the peculiarities of the human nature. That is why it may be particularly significant to carefully examine an, compared how two different religions deal with violence in people. This paper will show that Christianity and Islam condemn violence, but have several provisions which are condition by history that justify it under specific and very concrete circumstances. While considering the moral framework of Christianity, one might think that there is no room for violence in it. Nevertheless, there are certain elements in this teaching which can prove quite the opposite. One of the most notable passages is taken from the Gospel of Matthew: "Do not suppose that I have come to bring peace to the earth. I did not come to bring peace, but a sword" (Matthew 10:34). As one can clearly see, these words clearly indicate that there is a part of teaching of Christ that is not peaceful. However, just like many parts of this book, the passage should be interpreted properly. Of course, it does not mean that a good Christian should follow the example of Christ and live with a sword in hand. The latter is a metaphor which urges people to direct their violence at their sins and fight them without fear (Sullender 16). However, there are some parts of the Christian doctrine that deal with real, not figurative violence.

Economic Forecasting Research Paper Example | Topics and Well Written Essays - 1000 words

Economic Forecasting - Research Paper Example Therefore, financial managers should be capabletoidentify and respond promptly to the impact of competitive forces and changes affecting their businesses. Most organizations fail to forecast on the fiscal impact of these changes fast enough; thus, affecting their businesses. Periodical forecasts take two to five weeks to finalize, and budgets are normally not finalized until the actual year of budgeting. The time taken to produce each repetition of the budget or forecast is too long taking days and sometimes weeks, and in the current environment, the impact of any change to the financials need to be understood within a short period(Elliott, Granger, and Timmermann, 2006).It is startling that the need for faster delivery of advanced forecasts and budgets has not received more consideration more so in light of the time and drive toward a faster close Most budgeting and forecasting processes and systemsrequireacceptablechanges to accommodate thereorganizations, mergers, acquisition, and divestitures that have become the characteristic of modern businesses. This creates historical comparisons and trend analyses that old questionable value. In addition, most systems are not flexible enough to accommodate the demand for multiple views of forecast and budget information. Nonetheless, some of the elements that need to be considered in the economic forecasting are discussed herein below. 1) Time Series Plot of sales This pattern exists when a series is influenced by seasonal factors includingdays of the week, months and the quarters of the year. There are usuallycumulative trend and seasonal peak between the index andindex 15. Several methods of analysis are possible, for example: 1. Exponentially smoothing and Forecasting Convenient that allows frequent information 2. Season /Trend decomposition is Simple and easy to communicate 3. Time series estimate and modelingis the most advanced and is not easily communicated 4. Regression with seasonal models, flexible and Inter mediate Simple season or trend decomposition does not pick up possible monthly auto-correlation as the other methods do. Regression with seasonal and trend modelshasadded opportunity of groupingtogether months of comparable sales level to give a model with few factors and with potentially better forecasts. 2)Descriptive Statistics: Sales Variable N N* Mean SEMean StDev MinimumQ1 MedianQ3 Maximum Sales 16 0 5370 257 1030 3896 44605288 6010 7707 Autocorrelation Function: Sales Lag ACF T LBQ 1 0.058206 0.23 0.07 2 0.181312 0.72 0.74 3 -0.001481 -0.01 0.74 4 0.552103 2.13 8.06 Quantity connection function is obtained when the quantity in high-level item is alteredwith the quantity of sub-item. When thisis done, the change in the proportion is realized automatically, and the Sales orderSales ACF linkage and delivery group can be updated manually that is defined in the above graph that in turn defines the following conditions: 1. Sales ACF linkage existed without delivery group then the e xtent correlation function is active. 2. Delivery group existed without sales ACF linkage then the extent correlation function is inactive. 3. Sales ACF linkage existed with delivery group then the extent correlation function is active. If the delivery Sales ACF linkage is updated manually then delivery group cannot be updated then, 1. Sales ACF link

Organizational and Societal Functions Essay Example | Topics and Well Written Essays - 1250 words

Organizational and Societal Functions - Essay Example These, when clubbed are categorized as the Organizational and Societal arenas, where the PR man has to function. Public Relations is reaching out to the world to create an image of the company, its products and services so as to have a positive competitive impact, which in turn makes for a good long term bottom-line. Apart from the traditional public relations function of working with the media and exposing the good side of the organization, now the hectic pace of all the domestic and global industries demand the following functions too: The last, becoming more and more urgent and forceful as the organizations are impacting globally, by their multi-country locations. These generate a plethora of economic, social, cultural and even religious issues, which have to be resolved. 2. Relationship management - This demands great tactical skill that adequately addresses the strategies formulated, to be played right across the board. It is all inclusive and in dire need nothing is excluded. Traditionally the directions required are {a} Internal Within the organization and {b} External Outside the organization. 3. Media Relations - The core area of public relations is media relations. Efforts are desired to properly publicize products or the company to the members of the mass media TV and Radio, newspaper, magazine, newsletter and Internet. 4. Publicity - Products or events are to be successfully publicized when launched through various media and Brand Ambassadors or influencers. 5. Marketing communications - This focuses on the products or produce and/or services. Marketing communications {marcom} is primarily concerned with demand generation, product, produce and/or service positioning. 6. Employee relations - It begins with sharing of the corporate vision to enable every one in the organization, to work in tandem to successfully realize it. Build cordial relationship between the employer and the employee with the existence of mutual respect for each other. Derive immense benefits of team sprit to directly effect improved production, employee motivation, customer satisfaction and reputation of business. Public Relations 5 7. Investor relations - The larger the organization gets the more complex are the financial structuring. Therefore, most large companies, investor relations (IR) or financial public relations is a specialty in itself guided by specific disclosure regulations dictated

WHY DO WE CARE ABOUT HUMAN-COMPUTER INTERACTION Essay

WHY DO WE CARE ABOUT HUMAN-COMPUTER INTERACTION - Essay Example Nocera (2007) Hence, the usage of information has drastically been enhanced since the advent of human computer interaction. This paper will discuss many facets of HCI which include: information systems, analog and digital systems, Artificial intelligence and speech recognition. One cannot understand the importance of HCI without comprehending what actually an information systems. Human Computer interaction is a collaborative effort that strives to connect people, network, software, hardware, and data in order to facilitate the daily operations of a business. There are many types of information systems that consist of: manual, informal, formal, and computer-based. Systems engineering derived from HCI in essence give valuable data to organizations that can be given evaluated upon, analyzed, and enhance the value of the key goals that the organization possesses managing information systems stems from internetwork enterprises. Foulds (2006) Information systems with Artificial Intelligence (AI) is a huge element because it allows children and technology. It is clear that internet and technology are vital components of the future. With the advent of technology, the internet has become a very strong force. Internet is a monumental channel that can have a positive and a negative impact on children. This paper will examine the pros and cons of the internet and its effect on children. Before dwelling into HCI, it is imperative to understand the history behind it. Human Computer Interaction has been a prominent idea from the beginning of 1970s when computers and humans began interacting with each other. Spreadsheets and computer games became highly critical because user interface became common. Nocera (2007) This was very basic interaction as modern technology have not been developed. Calculations, word processing, and excels also came later as basic processing and storage were the primitive examples of HCI. As years progressed, the logic behind

Single parenting households Essay Example for Free

Single parenting households Essay Single-parent families in todays society have their share of daily struggles and long-term disadvantages. The issues of expensive day care, shortage of quality time with children, balance of work and home duties, and economic struggle are among the seemingly endless problems these families must solve. As a subject for my photographic essay, I illustrate the concept of the single-family and their corresponding struggles with daily life. As many single-parent households are female-headed, their economic burden is much greater than that of a single-father family. This issue results from the fact that single women typically do not earn the same income as a single man; thus, there is a consequent economic struggle not experienced in the single-father household. An offshoot of this economic struggle is the balance of work and family duties. Single mothers often must work overtime shifts to compensate for the low salaries, thus taking time away from their children and other domestic chores. This results in a child that is home alone, without adult supervision, or placed in a daycare service for up to 8-10 hours per day. Government subsidized daycare is not yet a realized dream, and many single mothers pay large fees for this service. Also included in this essay is an illustration of the perspectives on child adjustment following a divorce. The photographs incorporate the parental loss, parental adjustment, parental conflict and economic hardships outlined in Newman and Grauerholz (2002). I expect my finished essay to evoke a well-founded respect for single-parent households and enhance a general understanding of the circumstances inherent therein. Two parents are always better than one according to the parental loss perspective. In a two-earner family, one parent may be able to stay at home with the children. But in a single-parent family, the parent rarely has the option of staying home to care for children full-time. Finding affordable, available childcare is likely to be a challenge. According to the parental conflict perspective, children suffer from witnessing spousal abuse. The parental adjustment perspective suggests that children in single parent families suffer because their parents have difficulty adjusting and functioning. According to the economic hardship perspective, children suffer from lower incomes more common among* single-parent families. Children in single-mother households are especially vulnerable because women tend to earn lower pay.

Shopping in Malls in India

Shopping in Malls in India INTRODUCTION: The concept of shopping in malls in India is undergoing a dramatic change. A few years back, people just used to visit a lot of stores for their needs, but off late every shopping mall seems to be overflowing with people of different ages- from children to adults. With globalization at its peak and paving a way for the international brands, people now feel that they can get anything that they want in these shopping malls be it electronic goods, apparel and consumer durables. For the past few years researchers have been working to establish a relationship between shopping in malls and the income level of people. The reason for conducting such a research is to find out which sections of the society (lower middle class or higher middle class) do a lot of shopping in the malls. But yet, not many people will be comfortable in sharing their income details as it is personal. This is the area which tests the researchers, as to how they will be able to establish a positive relationship between the two. BACKGROUND AND SCOPE OF STUDY: This study will be conducted with the aim to develop a relationship between shopping in malls and the income level of people. The study primarily focuses on the consumers buying behavior in a mall. It helps us to understand the mindset of the consumers, by which we can develop more products according to their needs. For this study the Spencers Plaza mall will be chosen. Primary data, which is the feedback received directly from the consumers, will be collected and represented in statistical form. The outcome so obtained will be analyzed and possible conclusions will be drawn. Recently, there has been a tremendous increase in the number of shopping malls in Chennai. The reason for the sudden upheaval of so many shopping malls can be related to globalization taking its pace. The growth factors for the shopping malls are the conscious citizens who prefer a sophisticated environment to shop and also with so many international brands making its presence in India, it has created the need to establish a place which has everything within one roof. The concept of shopping malls in India is largely gaining popularity as it attracts customers by way of excellent ambience, style and elegance, having the potential to make one shop and enjoy the experience as well. Spencers Plaza, Big Bazzar, Ampa skywalk, City Centre are the big players today. Adding to the list are the upcoming Chennai Central, Ramee Mall etc. OBJECTIVES OF STUDY: To conduct an in depth study on consumer buying behavior in a shopping mall To identify the relation between the income pattern and shopping in the mall among the selected samples. To know what the average consumer prefers to buy today from the samples selected. To gain information regarding consumers monthly income, general buying preferences, visiting preferences and the expectations of a mall among the selected samples. To establish a correlation between consumers income level and shopping in malls. HYPOTHESIS: Null Hypothesis: Ho: Shopping in the mall and consumer income is not related. Alternate Hypothesis: Ha: Shopping and consumer income is related METHODOLOGY: SAMPLING DESIGN AND TOOLS: The study will be conducted among people visiting Spencers Plaza mall. The type of sampling used for the study will be Stratified Sampling, as there will be a difference among the people pertaining to age, occupation and income level. Data will be collected by way of Primary and Secondary data. Primary data will be collected by way of a questionnaire, and a field survey of a sample will be conducted in some of the busiest areas in Chennai such as T. Nagar, Adyar, Nungambakkam and Alwarpet. Consumers will be directly approached and presented with a questionnaire which will be designed to gain information on their monthly income, general buying preferences, visiting preferences and expectations of a mall. Secondary source of data will be collected by way of magazines, internet news articles, journals and other sites. The type of the research carried out will be an exploratory research, as it gives first hand information, which is primary data and often more reliable than secondary data . The data collected from samples will be tabulated, analyzed and interpreted for results. DATA ANALYSIS: The collected data will be analyzed statistically. The ‘Chi- Square test or the ‘Goodness of fit test will be used to test the null hypothesis. The Chi Square test will be of help in determining the difference between the observed and the expected values. A ‘Correlation analysis will be done to test the relationship between shopping in malls and consumers income level. For simplifying the analysis of the collected data, the data will be tabulated and presented graphically for easier understanding as well. POSSIBLE OUTCOMES: A clear understanding of consumer dimensions and mindset Customer loyalty programs to be emphasized upon as it is a significant factors A clear picture of the indicators which creates a drive to purchase in the consumers can be understood. The relationship between shopping in malls and income level, if any, will be established LIMITATIONS OF STUDY: While working on this project I will have to face some difficulties while collecting data. The samples will be collected only from one shopping mall, and hence preference of mall cannot be generalized. People may not be interested and comfortable in providing family income details. They may consider it to be personal to disclose such details. It may be difficult to get all the respondents to answer in the sample, as they may not be willing to spend time to answer the questionnaire. Time constraint will also be one of the limitations of the study as verification of all the responses collected from consumers will not be possible.

The Fire That Burns Within :: Personal Narrative, Autobiographical Essay

The Fire That Burns Within "...we but level that lift to pass and continue beyond." Walt Whitman, "Now I Will You to Be a Bold Swimmer," Song of Myself. I never really thought about how one's childhood continues to shape one's future. When I was young it never crossed my mind to say, "I wanna be a medical doctor of endocrinology when I grow up" or "I wanna be a biomedical researcher at A&M University." It was, of course, always "I wanna be a fireman" or "I'm gonna be an astronaut." Somewhere along the line I became interested in science, and now I want to become a doctor. From looking back on my past all I can figure out is that my interest in science grew the more I learned. I see it as this burning fire that started out as a spark when I went to my first science fair in second grade and saw all those experiments written out and displayed on tri-folded poster board cut-outs. Now I try to feed that flaming fire of curiosity by learning as much as possible about everything, yet I also need to stay focused and concentrate on this future in medicine. In short, I need to become an ideal student. In my opinion, the ideal student is one who always asks questions, consistently yearning to know what is unknown to him or her. The ideal student is smart and always wondering and thinking about something. This ideal student doesn't necessarily need to be totally organized, yet that student shouldn't be sloppy either. For instance, I can be really smart, always ask questions, always be thinking, but I could be so disorganized I couldn't even find my homework. An ideal student is a curious student, constantly pondering and frequently trying to communicate these thoughts to others. "A scholar is driven by a force as strong as his curiosity, that compels him to tell the world the things he has learned," says Edmund S. Morgan, of Yale University, in his paper "What Faculty Expect of Students." I do not think I am Morgan's ideal student. I only meet a few of the requirements. I do, however, think quite a bit.

The Different Development of the New England, Southern, and Middle Colo

The Different Development of the New England, Southern, and Middle Colonies America was a place for dreams and new beginnings, until white people arrived in 1607. Three groups sailed over the treacherous Atlantic from their cruel lives in England to set up peaceful religious colonies. The only problem is that they attempted to settle in their own way and all failed dismally. The New England, Middle and Southern Colonies grew differently over the period 1619-1760.Examining the three sets of colonies will prove that they were all different: socially, economically, politically but not philosophically. Socially the three groups of colonies developed differently. The New England Colonies life was dominated by the Puritan religion. There was strict observation of the Sabbath, people dressed in somber clothing, Christmas and birthdays were not celebrated and religious tolerance was not practiced. People supported each other to create a one-class system: middle class, a homogenous background. In the Middle Colonies the cosmopolitan population celebrated for any reason, wore the latest European Fashions and practiced religious toleration. They had a two-class system of upper class landowners and middle class professionals living in large cities. In the Southern Colonies the plantations and cosmopolitan environment dominated social life. The Southern Colonies had a strict three class system: upper class rich plantation owners, middle class small plantation owners, lower class ...

Macbeth :: essays research papers

Have your ever seen a play? Plays can be the most wonderful thing in the world. Plays begain takin play hundreds of years ago. The one play that was played years ago is still looked at to be one of the best plays ever to have steped foot on the stage. The play is called Macbeth and was first performed in the summer of 1606 with James and the visiting king of Denmark in attendance.   Ã‚  Ã‚  Ã‚  Ã‚  The play was writted by Shakespear in thought to please King James and account for the prominence of witchcraft in Macbeth. In that time witches were feared by the less educated people. No one wanted to spread of witch's they thought that witches use accusations of witchcraft as a way to get rid of political enemies.   Ã‚  Ã‚  Ã‚  Ã‚  In the play Macbeth there were a couple people that influenced Macbeth to do the bad things or things that he did to be come King and to stay King. I think the biggest influnce of them all was Lady Macbeth she made Macbeth kill the king. At first when she asked him to kill the king Macbeth didnt want to there was no reason for it. But then she called him names and told him how much of a coward he was and that he had to honor. She told Macbeth what to do all the time and when she didnt get her was Macbeth was in trouble. Lady Macbeth was very spoiled if you ask me she needed to get her way and she would do aneything it took to have it like that.   Ã‚  Ã‚  Ã‚  Ã‚  There were others in the story that influnced Macbeth to do things that he normaly wouldnt do and that was the witches. The witches had a big part of the play but were thought to be added in after the play was taken. But the witches influenced and told Macbeth that people were goin to talk to castle from him and they made he not care about aneything. The only thing that Macbeth cared about was King. Like when Lady Macbeth died he didnt care he didnt have time to care or think about his lost wife his King ship was on the line. LadyMacbeth was thought to be a witch but was never proven to be. Like witchs couldnt have kids and LadyMacbeth couldnt eather.   Ã‚  Ã‚  Ã‚  Ã‚  Macbeth's character change form the beginning of the story to the end.

Individual Management/Leadership Style

There are few, if any, hotter topics in management, business and organization theory at the present time than ‘leadership'. Leadership is the block at the top of the model of a good team, not because it is most important, but because it is the ultimate goal of an effective, efficient team. A good leader shares responsibility and glory, is supportive and fair, creates a climate of trust and openness, and is a good coach and teacher. Yet the test of a truly good leader is that the team operates as smoothly whether the leader is present or absent. Problem solving, decision making, team participation and conflict resolution are fundamental leadership activities. Rarely, are there any dead certainties in the world of business – especially in the current and foreseeable climate of uncertainty, ambiguity and paradox. Fear of failure, consequent risk-aversion and reluctance to move very far from ‘safe ground' or comfort zones can severely limit the quality relevance and na ture of decisions taken by those in managerial and leadership roles (Autry 50).Problem solvingSuccessful problem solving involves a search for the best problem space as well as the best program. Problem solving involves processing information. This is a three stage process:1. Recognizing the task environment. First, one perceives the events, interprets these invents and recognizes the nature of the task—e.g. notice disquiet in the office and see that the task is to identify how the disquiet can be resolved.2. Transformation into the person’s problem space. Next one views the task in a specific way. Here one has to be quite specific about the goal—what has to be done, where one stands in relationship to the goal and what kinds of acts need to be carried out in order to reach the goal. For example, from experience one will know that one cannot jump to any quick conclusions about the source of the disquiet in the office but will know how to set about finding out th e source of the disquiet.3. Processing the data and moving towards the goal. Depending on how the problem space has been conceived, one uses various kinds of information given with the problem or drawn from memory to process the data so as to move towards the problem solution. For example, in the illustration one will have had experience, of diagnosing problems of unrest in the office and will be able to call upon this experience along with information noted which is specific to the current situation in the office.In the course of working through the above steps the problem solver will notice whether any of the steps or series of steps he or she makes reduces the distance to the goal—i.e. resolving or solving the problem. If this seems to be the case then the problem solver will continue with that line of enquiry. If the steps do not seem to be productive then alternative steps will be followed. Progress and search for solutions are related to constant feedback of information obtained from people and objects in the problem situation.Problem solving involves the search for the most successful programs. However, successful problem solving may not so much be a search for a successful program as a search for the best problem space. It would seem, however, that both are required to increase the likelihood of finding good solutions to problems.Decision makingDecision making is effective when the leader is aware of and uses many methods to arrive at decisions. Consensus is often touted as the best way to make decisions—and it is an excellent method and probably not used often enough. But the team the leaser also uses majority rule, expert decision, authority rule with discussion, and other methods.Effective decision making is essential to a team's progress; ideally, leaders that are asked to solve problems should also have the power and authority to implement solutions. They must have a grasp of various decision-making methods, their advantages and disa dvantages, and when and how to use each. Leaders that choose the right decision-making methods at the right time will not only save time, but they will also most often make the best decisions.A key aspect of the leader's decision-making style, in bringing about productive synergy, is the ability to create opportunities for dialogue and shared reflection with others which lead to joint ownership of problems, solutions and decisions. Communication is crucial in the natural development of synergy. Simple techniques such as the use of open-ended questions can help to strengthen rapport as a necessary preliminary to peak communication, eg:†¢ ‘How could we do that better?'†¢ ‘What would be a viable option that would give us ‘x' but would avoid doing ‘y'?'†¢ ‘What would you really like to see happen here?'†¢ ‘What would you do?†¦ What would you do next?†¦ and then?'†¢ ‘How could we make  £50,000 saving on the fi rst stage of project ABC?'†¢ ‘Let's take your idea of starting with product development – then let's see it from marketing's perspective, before we commit to a decision'.†¢ ‘I like your proposal – let's build on that and see if we can improve on Graham's target'.The asking of ‘open' questions, in a non-threatening, non-judgmental way, with appropriate attendant body language, eg nodding, ‘mirroring' posture and gesture, reinforcing and adding to the other's contributions – are simple, but crucial techniques for giving positive messages of approval and encouragement. A demonstrable shift from authoritarian to supportively authoritative demeanour may be essential, before peak communication, synergy and ‘flow' – indicating personal authenticity in decision making – can come about between people, with the resultant mutual and shared payoffs.In the interests of both operational synergy and strategic crossfunctiona l interdependence, so-called ‘private intending' in decision making needs to function at a level which reconciles the need for fast, adaptable individual initiative, on the one hand, with necessary collaborative responses, on the other. As organisations reduce, hierarchically, and become flatter structures, with greater emphasis upon project team working, so decision-making needs to be considered increasingly, as a natural team process, as well as an individual role prerogative – particularly as crucial end results come more and more to depend, ultimately, upon willing and accountable collaborative effort.Team participationA team is a group of people who share a common purpose and work in a coordinated and interdependent relationship. Teams help members create a positive culture; one identified by high-trust levels. Team relationships allow members to align with the culture and the team’s purposes. They lead to synergy. Successful leaders who commit to — a nd deliver — outstanding results, do so as a result of the effective leadership and management of their teams. They understand that their route to success is, inevitably through engaging, focusing and mobilizing others' brainpower, horsepower and commitment.Team participation engages the mental and emotional involvement of leaders and followers: that is, the involvement of the member’s egos as well as their physical and mental capacities. Teaming also asks members to exercise their creative self and to increase their personal sense of responsibility through involvement. Team members need to recognize that the corporation wants their total involvement. And, when given, involvement increases the member’s sense of responsibility and ownership for the corporation and its results.If communication is the most important team characteristic, participation is the second most important. Without participation, you don't have a team; you have a group of bodies. Balanced par ticipation ensures that everyone on the team is fully involved. It does not mean that if you have five people each is speaking 20 percent of the time. Talking is not necessarily a measure of participation. We all know people who talk a lot and say nothing. It does mean that each individual is contributing when it's appropriate. The more a team involves all of its members in its activities, the more likely that team is to experience a high level of commitment and synergy (Depree 52).Balanced participation means that each team member joins the discussion when his or her contribution is pertinent to the team assignment. It also means that everyone's opinions are sought and valued by others on the team. Participation is everyone's responsibility. As a team moves from a forming stage to more mature stages of group development, team members must make certain that everyone is an active participant. If you have team members who did not participate early in the formation of the team, they wi ll withdraw even more as the going becomes more difficult. Two important things influence team participation: the leader's behavior and the participants' expectations.A leader's behavior comes as much from attitude as from anything. Leaders who are effective in obtaining participation see their role as being a coach and mentor, not the expert in the situation. Leaders will get more participation from team members if they can admit to needing help, not power. Leaders should also specify the kind of participation they want right from the start. Will everyone share their own ideas and then decide what to do or will the group discuss the pros and cons of the leader's idea?Leaders need to create a participative climate. They must make it a practice to speak last to avoid influencing others. Often a leader may put an idea on the table â€Å"just to get things started.† But what happens? Everyone jumps on the idea and stops thinking. People may feel, â€Å"Well, if that's what she wants, that's it.† Leaders need to reward risk taking. Those â€Å"half-baked† partial ideas that people bring up may be just what gets the team moving toward a solution, idea, or new opportunity (Denis, Lamothe and Langley 69). Leaders must always protect the minority views. Anyone can think like everyone else. It takes courage to think and speak differently.Conflict resolutionConflict, while sometimes productive, often represents a negative effect on organizational interaction. Diversity sometimes intensifies conflict. Differing values, customs, and beliefs among employees provide the foundation for conflict. This kind of cultural diversity can produce negative results, confusion, and stress. While diversity produces more ideas, it also forces people to clarify their views. Conflict resolution becomes a significant leadership task in which leaders become mediators of difference. They need to be power brokers to allocate influence and resources. Leaders often need to r esort to any of the following strategies for dealing with conflict (Storey 11):Domination – assuming the decision and rejecting dissenters,Containment – ignoring the issues, minimizing them, demanding rationality and objectivity in making the decision/dealing with the issues, maintaining control and confining the issuesCapitulation – getting one party to back down and surrender  Compromise – accommodating dissenters' positions insofar as is possible and asking each to give up some intractable positionsIntegration – seeking a conclusion satisfying to parties involvedSeveral forces are driving us to adopt conflict resolution strategies associated with values integration: the move toward excellence and cultural diversity, changes in demographics, and increasing pressure for innovation and creativity.ReferencesAutry, James. (1992). A. Love and Profit: The Art of Caring Leadership. New York: Avon Books, 1992.Denis, J.L., L. Lamothe and A. Langley (200 1) â€Å"The dynamics of collective leadership and strategic change in pluralistic organizations†, Academy of Management Journal 44(4).Depree, Max. (1989). Leadership Is an Art. New York: Doubleday.Storey, John. (2004). Leadership in Organizations: Current Issues and Key Trends. Routledge: New York.

Identify the Main Factors Shaping the Structure of an Organisation Essay

The structure of an organisation refers to the pattern of relationships that exists between different parts of the business and between the different people who work within it. Organisations are structured in a variety of ways, dependant on their objectives and culture. The wrong organisation structure will hinder the success of the business. Internal factors such as size, product and skills of the workforce influence the organizational structure. As a business expands the chain of command will lengthen and the spans of control will widen. The higher the level of skill each employee has the more the business will make use of the matrix structure to maximize these skills across the organization. A Matrix structure organisation contains teams of people created from various sections of the business. These teams will be created for the purposes of a specific project and will be led by a project manager. Often the team will only exist for the duration of the project and matrix structures are usually deployed to develop new products and services. The advantages of a matrix include – Individuals can be chosen according to the needs of the project. – The use of a project team which is dynamic and able to view problems in a different way as specialists have been brought together in a new environment. – Project managers are directly responsible for completing the project within a specific deadline and budget. In adopting a Matrix structure could entail some disadvantages which may include – A conflict of loyalty between line managers and project managers over the allocation of resources. If teams have a lot of independence can be difficult to monitor. – Costs can be increased if more managers (ie project managers) are created through the use of project teams. Organisational structures should aim to maximize the efficiency and success of the Organisation. An effective organisational structure will facilitate working relationships between various sections of the organisation. It will retain order and command whilst promoting flexibility and creativity

Final Paper on Managerial Accounting

On this small plot of land in the middle of a bustling city called Bacolod, in the Negros Occidental province of the Philippines, lies home to the family of Jose and Teodula Tamera. Located on 79 Lacson Street, this place was especially home to one of their sons, Robin Tamera.After years of decadence in this little spot called home, Robin found himself working in Ontario, Canada. It was there that the inspiration to keep the property's memories alive was sparked. He had a desire to keep this lot not only as a memorial keepsake for himself, siblings, and relatives, but first and foremost as a reminder of his parents' love and care.Robin Tamera's concept was to open a very humble place for all to stay in Bacolod City, whether they were local or foreign visitors. He wanted a hotel that incorporated and adapted all of the finest amenities that other places in the world could offer.In 2006, after years of investment and construction, Robin's desire became a reality after converting their property to a bed and breakfast place. â€Å"The Tamera Plaza Inn† became not only a place to stay, but a memorial and tribute to the Tamera Family. The Inn offers overnight lodging and meals. It includes 1 Superior room, 8 De Luxe rooms , 6 standard double rooms, 5 standard single rooms, a function room, all air-conditioned with cable TV services. The Tamera Plaza Inn has 30 full time employees to date.Meanwhile, the inn faces very serious seasonal customer fluctuations. The average number of tourists in Bacolod is 70,000 per year, majority of which are during Summer and in October during the MassKara festival. The inn has about 2 % of these tourist choose them for accomodations. Although the place has no rental costs and the expenses in the contsruction of the inn has already been acquired, the inn has an opportunity to increase its profitiability.Below is the the cost allocation per year:For the purpose of this paper, Activity-Based Costing will be used to analyze the inn' s profitability and to present a recommendation. In Table 1, Activities Analysis and Assignment of Activities to Products (lodging and dining) by activity drivers. Labor, material and utility costs traced to activities are shown in columns (1)-(3) of table 2. Columns (4)-(11) present detail about how activities are allotted to each product by drivers. For example, the driver of the cleaning activity is the true cleaning time which is total 3061.6 hours. Using the driver to trace the cleaning activity to the two products separately, and assigning 2651.4 hours and 410.2 hours respectively, of cleaning time, the driver can allocate PHP 46,611 to lodging and PHP 7,212 to dining.Finally, adding all the allocation activities costs in each product we can get the total activity costs. The total product cost is the combination of the total activities costs, direct material costs, and outsource costs (laundry and transportation) in each product. Unit product cost is defined as the total produ ct cost divided by the total number of customers. The unit product costs of lodging and dining are PHP 340.67 and 71.31 per customer respectively for a year. The lodging and dining products of The Tamera Plaza Inn represent two market segments.After applying ABC to the The Tamera Plaza Inn case, the unit costs of each of the Inn's products in two market segments are clear. The cost information acquired from ABC in this case will be useful to the owners for marketing strategy, decision making and cost-volume-profit analysis.Table 1.In the second stage, all activities costs in the five activities centers are assigned to the three country inn’s products. Table 2 shows activities analysis and the assignment of activities to products by activity drivers. Labor, material and utility costs traced to activities are shown in the second to fourth column of table1 while fifth to tenth columns present detail about how activities are allotted to each product by drivers. For example, the d river of the cleaning activity is the cleaning time which is total 6810.6 hours. Using the driver to trace the cleaning activity to the three products separately, and assigning 2651.4 hours, 3749 hours and 410.2 hours respectively, of cleaning time, the driver can allocate NT$ 46,611 to lodging, NT$65,904 to hot spring use, and NT$7,212 to dining.Finally, adding all the allocation activities costs in each product we can get the total activity costs. The total product cost is the combination of the total activities costs, direct material costs, and outsource costs (laundry, hot spring water) in each product. Unit product cost is defined as the total product cost divided by the total number of customers. The unit product costs of lodging, hot spring use and dining are NT$ 306.21, NT$31.64 and NT$ 67.28 per customer respectively in the busy winter seasons. The lodging, hot spring use and dining products of this country inn represent three market segments. After applying ABC to the coun try inn case, the unit costs of each of the country inn’s products in three market segments are clear. The cost information acquired from ABC in this case is extremely useful to the inn’s owners (managers) for marketing, decision making and cost-volume-profit analysis.Table 1 Monthly Costs of ResourcesResource life time Replacement value Capital costs Cost per monthRent-a-land 30 ï ¼  ï ¼  700,000 Owner’s lands 30 150,000,000 13,324,092 1,110,341 Buildings 30 16,050,000 1,425,672 118,806Personnel Number Total Costs Cost per monthFull time staffs 23 9,060,000 755,000 Part-time staffs 13 2,448,000 204,000 Managers 2 1,320,000 110,000is the general manager. Meanwhile, the inn faces very serious seasonal customer fluctuations. The average volume of customers for hot spring use  can come to a maximum of 58,048 persons monthly in the winter season and a reaches minimum of 18,311 persons in the summer season. In addition, this hot spring country inn bears a heavy space and land costs due to the high cost of buildings and land in Taipei. The monthly costs of rent, lands, buildings and labor are showed in table 1.This inn doesn’t use any activity-based costing method in its accounting system except for the traditional one. Since activity-based costing can be very complex and time consuming, and even less in tourism industry, it is not widely applied in the manufacturing industries in Taiwan (Chen, 2001, p. 52). It is recognized that partial activity-based costing can be used to enhance rather than totally replace the accounting system when the company finds it too difficult to implement full-scale ABC-based accounting.Some companies also complain that the cost of ABC’s administrative and technical complexity, and of continuously generating activity data, exceeds any benefits subsequently derived from it, so that they reject proposals to implement ABC to their companies. Nevertheless, many firms still find they have success in co st reduction, product pricing, customer profitability analysis and output decisions when they adopt ABC (Chenhall and Langfield-Smith, 1998; Clarke et al., 1999; Innes and Sinclair, 2000; Cotton et al., 2003).Our traditional accounting cost information was gathered from 1 November, 2003 to 30 December, 2003. The figures for customers’ volume were acquired from the mean of the number of customers in these two months. In order to obtain a more accurate picture of Table 2Activities Analysis and Assigning Activity to Product Using Activity Drivers Resource Labor Materiall Total Quantities of Drivers Total Unit cost per Product cost Activity& Utility Cost Lodging Spring Dining quantity activity driver Lodging Hot-Spring Dining Cleaning 99,572 20,155 119,727 2,651.4 3,749 410.2 6810.6 17.58/hr 46,611 65,904 7,212(10.57%) (3.67%) (0.32%) Changing 1,455 607 2,062 960 0 0 960 2.15/hr 2,062 0 0 sheets(0.47%) (0%) (0%) Washing 32,225 22,196 54,421 830 1,832 188.6 2,851 19.09/hr 15,849 3 4,972 3,600(3.59%) (1.95%) (0.16%) Clear up 91,475 21,623 113,098 0 0 10,710 10,710 10.56/number 0 0 113,098(0%) (0%) (5.06%) Check on 5,454 2,276 7,730 450 0 0 450 17.17/number 7,730 0 0(1.75%) (0%) (0%) Ordering 54,451 1,994 56,445 0 0 11,203 11,203 5.04/number 0 0 56,445(0%) (0%) (2.52%) Carrying 75,220 2,754 77,974 0 0 103,754 103,754 0.75/number 0 0 77,974(0%) (0%) (3.49%) Re-supply 4,320 2,437 6,757 20 436 4 460 14.69/hr 294 6,404 59(0.07%) (0.35%) (0.00%) Cooking 297,968 58,945 356,913 0 0 2,010 2,010 177.57/hr 0 0 356,913(0%) (0%) (15.96%) Purchasing 73,886 605 74,491 18.5 24 198 240.5 309.73/hr 5,730 7,434 61,327(1.30%) (0.41%) (2.74%) Check in 263,806 90,647 354,453 232.47 1,891.67 692.5 2,816.64 125.84/hr 29,255 238,051 87,147 /out(6.64%) (13.26%) (3.90%) Admini- 36,608 1,049 37,657 210 779.2 102 1,091.2 34.51/space 7,247 26,890 3,520 strative(1.64%) (1.50%) (0.16%) Marketing 6,160 176 6,336 1,440 56,750 33,240 91,430 0.07/person 100 3,933 2,303(0.02%) (0.22%) (0.10%) Acc ounting 26,400 756 27,156 1,440 56,750 33,240 91,430 0.297/person 428 16,855 9,873(0.10%) (0.94%) (0.44%) Renting700,000 251.96 1,385.80 461.94 2,099.7 333.38/space 83,999 461,999 154,002(19.05%) (25.73%) (6.89%) Depreciation1,229,147 251.96 1,385.80 461.94 2,099.7 585.39/space 147,495 811,236 270,416(33.45%) (45.18%) (12.09%) Total 1,069,000 226,220 3,224,367*Total activity cost 346,800 1,673,678 1,203,889(78.65%) (93.21%) (53.83%)* All activities in column (3) added Direct material cost 61,137 116,843 1,032,498(13.87%) (6.51%) (46.17%)Outsource laundry 33,000(7.48%)Hot-spring water5,049(0.28%)Total product cost 440,937 1,795,570 2,236,387Total customers 1,440 56,750 33,240Unit product cost 306.21 31.64 67.28Allocated resource costs, working sampling (Tsai, 1996) is used to estimate the percentage of time spent on each of various activities for each staff member and manager. In this way an adjusted percentage of personnel time spent on each activity can be obtained. In the first st age, resources in this country inn are assigned to all activities in five activities centers by resource drivers.In the second stage, all activities costs in the five activities centers are assigned to the three country inn’s products. Table 2 shows activities analysis and the assignment of activities to products by activity drivers. Labor, material and utility costs traced to activities are shown in columns (1)-(3) of table 2. Columns (4)-(11) present detail about how activities are allotted to each product by drivers. For example, the driver of the cleaning activity is the true cleaning time which is total 6810.6 hours. Using the driver to trace the cleaning activity to the three products separately, and assigning 2651.4 hours, 3749 hours and 410.2 hours respectively, of cleaning time, the driver can allocate NT$ 46,611 to lodging, NT$65,904 to hot spring use, and NT$7,212 to dining.Finally, adding all the allocation activities costs in each product we can get the total act ivity costs. The total product cost is the combination of the total activities costs, direct material costs, and outsource costs (laundry, hot spring water) in each product. Unit product cost is defined as the total product cost divided by the total number of customers. The unit product costs of lodging, hot spring use and dining are NT$ 306.21, NT$31.64 and NT$ 67.28 per customer respectively in the busy winter seasons.The lodging, hot spring use and dining products of this country inn represent three market segments. After applying ABC to the country inn case, the unit costs of each of the country inn’s products in three market segments are clear. The cost information acquired from ABC in this case is extremely useful to the inn’s owners (managers) for marketing, decision making and cost-volume-profit analysis.TAMERA PLAZA INN Date Established: March 2006 #79 Lacson St., Bacolod City Tel No. 432-1708; Fax: 709-0886 Manager: Dina Serfino E-mail: [email  protected] C lassification: Economy Class No. of Rooms: 20 Rates: Superior 1 1,500.00 Deluxe 8 1,300.00 Standard Double 1,100.00 Standard Single 900.00 Extra Matress 250.00 Extra Person 100.00 Last Updated: September 11, 2013 Rates are subject to change without prior notice

“Globalisation is a good thing” to what extent do you agree with this statement? Essay

Globalisation is the growth to a global or worldwide scale. It is the increase of trade around the world, especially by large companies producing and trading goods in many different countries. When available goods and services, or social and cultural influences, gradually become similar in all parts of the world. Examples of globalisation are Companies such as Toyota, a Japanese company that has become globalised and is now a worldwide company. Another example is Nike which was originated in Beaverton, Oregon, United States and is now a worldwide company. MEDC’s and LEDC’s are linked through trade. The poorer countries produce and import products and merchandise to MEDC’s at a very low salary. Primark is an example of trading with other countries for unfair prices. From the clothes being made and brought many different countries have been involved Many other clothes companies to this as well. This is known as world trade system and can often be described as unfair for some. China is located in Eastern Asia, bordering the East China Sea, Korea Bay, Yellow Sea, and South China Sea, between North Korea and Vietnam, in the Northern hemisphere. China’s climate is Humid, sticky, dry and hot. Some major crops that are grown in China are rice, wheat, corn, soybeans and tuber crops. China has an extremely high population, just over 1.3 billion people with a birth rate of 12.17 births/1000. Its capital city is Beijing. One of it’s most famous landmarks is the great wall of chine, which is one of the seven wonders of the world. In recent years China has changed and developed rapidly especially economically. It is now the fourth largest economy in the world. A lot of Asian countries are now known as â€Å"newly industrialising countries†. This means that a country whose level of economic development ranks it somewhere between the developing and first-world classifications. These countries have moved away from an agriculture-based economy and into a more industrialized, urban economy, with higher and more technology. Globalisation is a good thing for china as it helps bring in higher profits as the products are kept extremely low as they do not need to pay people a high salary to make them. TNC’s have chosen to locate in china because employers are able to pay a lot less for a job than in the UK or a lot of other countries.†¨ Consumers in the UK and the rest of the developed world benefit from Chinese goods as to produce them in China rather than in the UK and then import them is a lot cheaper than to produce them in the UK as the minimum wage is a lot lower. Workers in China think globalisation is a good thing as it means employment and jobs for them, otherwise they would unemployed and couldn’t earn anything at all. This is why today most products have labelled on them â€Å"Made in China†. Globalisation is a bad thing for China as most of the time all globalization really does is make the rich richer and the poor poorer. In most LEDC’s standards of living are dropping further behind the richest countries. The gap in incomes between the 20% of the richest and the poorest countries has grown from 30 to 1 in 1960 to 82 to 1 in 1995. The increasing interdependence of countries in a globalised world makes them more vulnerable to economic problems like the Asian financial crisis of the late 1990’s. Many environmentalists are against globalisation because it causes a lot of transporting of exporting and importing products which cause pollution. Another reason why globalisation is a bad thing for china is that the national culture and languages can be eroded and destroyed by the modern globalised culture. China is helped a lot by globalisation as it provides many jobs which brings in money, but it is also a bad thing as it is making the difference between rich and poor a lot greater. Personally I think that globalisation is a good thing for China and helps them a lot as without it China would not make as much money as it does currently and China would not be the same country and would not be as developed either.

Norms in Security

Do international norms have an impact on security issues? Why? Norms can be understood as rules for standard behavior. Norms are a common belief or understanding usually shared by a majority. International norms are determined by the international community and they usually set the stage for the behavior of individual countries. These norms shape international as well as domestic security issues. These norms shape Inter-state behavior, they also shape the security policies of nation-states and they also serve to set certain normative standards about how the world should be.In this paper we will look at how the emergence of certain norms, taboos and International laws have contributed to International security concerns and sometimes also problems of mistrust. The major schools of International relations theory such as unilateralism and unrealism have not satisfactorily confronted the evolution of norms of Interstate behavior. However the constructivist literature draws on a variety of theoretical texts and empirical studies to argue that norms have illustrative power independent of structural and situational constraints. The belief that all norms are created by the powerful can be Halloween.As international norms have come to be shaped by a number of factors such as newer democracies, pressure groups, international and humanitarian organizations. Humanitarian values, global security, moral ethical behavior by powerful states are some of the values that have given direction to and reflect international norms as illustrated by the following quote. † The case of nuclear taboo is important theoretically because it challenges conventional views that international norms, especially in the security area, are created mainly by and for the powerful,† (Tangential, 2005, 7).The use of certain weapons or their prohibitions rather are shaped by factors that are not limited to decisions by nation states. The stimulation of a weapon and the mass opinion against it are responsible for giving rise to an international norm prohibiting that weapon. A case in the point is the chemical weapons. Stratifications of a weapon gives rise too taboo which then gets politicized. According to Price this is what ultimately led to the decision of countries In WI to refrain from the use of COW.In 1925 the Geneva Convention prohibited countries from first use of COW. An example Price (1995,77) states Is how In 1940 Britain considered resorting to COW In the occasion of a German Invasion but had to discard such thoughts as those acts would mark a departure from British traditions and principles. This shows that the public pollen mattered and public pollen highly consisted of principles that believed COW were Immoral and could not be used as a resort even In times of desperation.International norms however not always go In a singular deletion of cooperation and upholding of humanitarian values. Constructivist argue that international interactions can only advance international norms towards a culture of mutual help and friendliness. But this argument is not supported by the reality of International politics. Sometimes it triggers fresh rivalry or intensifies conflicts. An example here is during the five years from August 2003 to December 2008 seven rounds of Six Party Talks on nuclear issues on the Korean Peninsula.The outcome of the six nations' continuous interaction during this time, however, was not in North Koreans acceptance of the norm of non-proliferation, but in its conducting on May 25 2009 its second nuclear test. Even though the aim of the other five countries was to prohibit North Korea from doing so (Executing, 2011: 233-264). Thus, the idea of international norm indeed may be to uphold the supremacy of a few and states like North Korea like to defy that, Just like India and Pakistan as well.Hegemony advance new international norms to other states to accept norms set out by the Hegemony which originated to serve its own securi ty needs, by normative persuasion, external inducement, and internal reconstruction. Sometimes countries accept to do so as the prevailing internal conditions in its own country allow to recognize the importance of such a norm. In other cases, such a norm is against the national security interest of a Tate and that is where a conflict of interest arises. When Total Briar Payees became Indian Prime Minister, he authorized nuclear weapons testing at Popcorn.The United States forcibly condemned the testing, promised sanctions, and voted in favor of a United Nations Security Council Resolution condemning these tests at Popcorn. President Clinton during that time imposed heavy economic sanctions on India, which included cutting off all military and economic aid, freezing loans by American banks to state owned Indian companies, prohibiting the issue of American aerospace technology and uranium exports to India, and requiring the US to oppose all loan demands by India to international lend ing agencies . This created an air of mistrust.Indeed we see how international norms, and taboos affect security policies across the globe. Florin argues that the constructivist have not yet given a theoretical basis for explaining why one norm instead of the other becomes institutionalized (Florin, 1996: 40, 363-389). International norms have varying impacts on security issues globally. As an example , the middle east can react in a complete opposite way to a norm that is widely accepted by the others. In conclusion, we can say that international norms govern policy agendas concerning security for different states.International norms set standards of behavior for states in security matters. Failure to do so is followed by intense scrutiny by the international community. The case of Syria is an example of that. This is because international norms condemn certain weapons, or acts and as such they have strict adherence structures entailed in them. Breaking away from these norms has it s own consequences, it could lead to eyeing boycotted by other states, This of course affects how states think, act in relation to each other.This also affects how or what measures states can or will take in order to feel secure. On many occasions, adherence to international norms may make a state feel less secure and look weak in front of the eyes of its own citizens. Therefore what can be said is that yes, in some cases international norms have led to friendly cooperation between states, yet on other occasions, it has led to hostility accompanied by an unconventional arms race, triggering new international conflicts and intensifying already existing international conflicts.

IT IS THE DRUGS THAT MADE ME DO IT Essay Example | Topics and Well Written Essays - 3000 words

IT IS THE DRUGS THAT MADE ME DO IT - Essay Example In claiming that their addiction led someone into a life of crime is a fallacy, at best. Criminal behaviour, like drug abuse, alcohol abuse, truancy, spousal abuse, promiscuity, and other risky behaviours are all lifestyle choices. One does not cause another. The confusion and misconception that has surrounded this notion for years lies in the fact that often risky behaviour such as drug abuse and criminal behaviour are, along with other behaviours, found in the same groups of people – those who chose this type of life for themselves. In the following report, conclusive proof is respectfully presented to the court which conclusively proves that heroin abuse doe not cause a person to commit a crime. Criminal behavior is a deliberate lifestyle choice. The cost of drug abuse and known crime is huge; however, as will be shown shortly, much of the drug related crime either goes unreported, unsolved or not connected to drug abuse. The problem is pervasive both in the UK and within the United States. As early as 1998 it was estimated that in the UK alone the cost of drug offenders within the criminal justice system was conservatively set at  £1 billion per year, and that is just the beginning. Police in the UK estimate that approximately 50% of the drug related crime is hidden.1 This will be shown in detail shortly, but, in effect, either drug related crimes are not reported, are not solved, or the offender is convicted of the crime but it is not linked to drug abuse. The relationship between drug abuse and criminality has been noted empirically since the 1960s. However, it was not until the following decade that the extent and nature of this causal relationship began to be understood. As early as 1974 Greenberg and Adler’s study concluded that heroin use could not be linked to criminal behaviour as the vast majority of the subjects in their study possessed a long history of

Art Institute Assignment Example | Topics and Well Written Essays - 500 words

Art Institute - Assignment Example It was not just a picture of women crying, but also had lots of expressions on it. The overall experience was great, although there were certain areas that really put me off. For instance, the employees who worked there did not seem to be very friendly. In addition, flash photography was not permitted inside the museum and, therefore, one could not really experience the fun of walking around the museum. I took interest in a medieval painting of a child being held by the parent. This child looked like a miniature adult and that is one common thing from the painting of the medieval times. However, neither the name of the artist nor the school of art has been provided for this particular painting (Gardner et al. 126). I particularly enjoyed various works of sculptures, but there is mostly one that caught my attention. This was a work done by Richmond Barthe of ‘The boxer’. The piece of art depicts African Americans. In the year 1942, the boxer corresponded to the period of time where boxers, especially the blacks like Joe Louis, used to fight with their white rivals and ended up beating them. It meant a huge step for the African Americans and on the basis of equality at least while boxing (Gardner et al. 99). In the institute there is a widely known arms and armor collection that have been put on a special display. There are half and full suits, cannons, pole arms, a knight mounted on a horse that if fully arrayed and a shield in the company of two swords. There are ceiling which are high enough to allow for the Baroque tapestries and Renaissance to be included along with a sculpture. In addition, some paintings and objects imply a wide range of settings. The installation looks at the close association between the arms and armor and the contemporary art and style hence demonstrating the different ways hose objects put emphasis on the social status of the owner (Gardner et al. 226). There is a

Drama essay Example | Topics and Well Written Essays - 750 words - 1

Drama - Essay Example Many women were still constrained in their activities by the wishes of their male relatives, whether the dominant voice belonged to the father, the oldest brother or other guardian figure or the husband. These are the issues explored in Henrik Ibsen’s play â€Å"A Doll’s House† through the character of Nora and in Susan Glaspell’s short story â€Å"Trifles.† Comparing these two characters provides insight into the various constraints women had to deal with in their physical setting, their relationships and in their position in society. In both stories, the primary action takes place within the homes of the two female characters involved and each has much to say about the women who are trapped there. Nora’s house is presented in direct reflection of the play’s title. It is a doll’s house, perfectly decorated and arranged for the display of a happy family atmosphere without going to extremes of expense. This can be discerned from Nora’s careful selection of gifts for the upcoming holiday. She tells Torvold, â€Å"they [the gifts] are very plain, but anyway she [Emmy, their little girl] will soon break them in pieces† (Act 1). Gifts for the rest of the household include a new suit for Ivar and dress lengths for the maids, all highly practical and economical. Minnie’s house, in contrast, is introduced as two women and three men, none of them residents, enter into a gloomy farm kitchen. The house is set away from the road and far from the closest neighbor. This does not necessa rily mean the house was a trap for the woman who lived in it, but Mrs. Hale tells Mrs. Peters that she stayed away because the house was gloomy and lonesome. As she mentions this, she reflects that it must have been that much harder for the woman who had to live there. This is made clear in the half-cleaned table, the bread sitting next to rather than inside

Critical Reading and Writing in Developing Skills Personal Statement - 6

Critical Reading and Writing in Developing Skills - Personal Statement Example I realized that part of the learning process is the acknowledgment of mistakes and the ability to reflect on the progress of my writing process. Through time, I gained the needed confidence in writing and revising essays, according to detailed instructions, until these comply with the needed requirements. From the time I wrote my first essay, which detailed my worst reading experience, I am relieved that I would never feel embarrassed, nor inept, in exhibiting advanced reading and writing skills. The progress was evident from the lesser mistakes noted by peers and in more positive comments that were noted. I realized the value of proofreading, of developing my vocabulary through the constant reading of diverse discourses, and infrequently seeking the needed support and assistance from the writing center. The course was instrumental in making the journey to a more skilled reader and writer a rewarding and successful endeavor.  I realized that part of the learning process is the ackn owledgment of mistakes and the ability to reflect on the progress of my writing process. Through time, I gained the needed confidence in writing and revising essays, according to detailed instructions, until these comply with the needed requirements.                  

Audubon zoo Essay Example | Topics and Well Written Essays - 2000 words

Audubon zoo - Essay Example Park personnel need new challenges and the zoo needs to be constantly improved to prevent falling into a pattern that could lead to a decline. The recent political decision to give control to the City of New Orleans offers an opportunity for reorganization towards a more learning organization which would be flexible enough to make future adjustments as needed. The organization is actually getting too large not to be flexible. Currently, the Audubon Park Zoo operates within the revenues it generates, which is actually a plus, since most such projects require more public support. Financial data is found on the graph below. A questionable suggestion to lease the concessions to third party vendors needs to be examined. The concessions operated at a tiny fraction of current volume before the Friends of the Zoo took it over. While the fact that the labor is volunteer may account for some of the profit, giving up control is probably not advisable. Financially, the zoo is doing well, but it any improvements or expansions are done the funding needs to be developed. New projects are needed in order to maintain momentum. Anything that does not move forward stagnates. The vertically hierarchical structure has worked for the park until now, but the park has grown and will continue to grow, and large organizations which stick strictly to this kind of structure sacrifice flexibility for a sense of stability due to the efficient nature of this organizational structure. In the beginning of a company or during the time when it is being revamped, efficiency is of prime importance. However, as an organization matures, it must become a â€Å"learning organization† so that it can make changes as needed in response to changes in the marketplace. Becoming a learning organization is essential to the bottom line, as Hanvanich et al proved in their study. â€Å"Specifically, under low environmental turbulence, learning orientation and organizational memory

Integrated Marketing Commucations for Toyota Motors Essay

Integrated Marketing Commucations for Toyota Motors - Essay Example This article takes special attention to the IMC strategy that Toyota Motor Company has deployed, it impacts and drawbacks. While the company seems to have benefited from effective marketing strategies, it is clear that the company is still facing a great threat from companies that have engaged more effective strategies in pushing their products within different market segments.   Toyota Motor is a Japanese company that has ventured into the international automobile industry since 1937. The company deals with the design of automobile and other vehicles wholesale and automobile parts (Toyota Motor Corporation, 2015). Since its launch, the company has branded itself a medium class company that targets the average class customers. The company’s vision was to produce reliable vehicles and sustainable development of society by employing innovative and high-quality products and services. For the company, marketing has been an important part of its organizational strategies as embedded in its mission statement. The company’s mission has been to provide the best customer experience within the company as one way of winning their loyalty. The company expenditure on marketing is approximately 4% of the total value of the amount that all automobile companies use in media advertisement. The company operates in a competitive market and the sales are considera bly affected. Therefore, the company has already experienced a big challenge in the market as competing companies such as Honda, Nissan and Mazda realize considerable growth.

Contingency plan for sailing yachts charter Essay - 1

Contingency plan for sailing yachts charter - Essay Example In preparing in advance, we can also build a safety network, plans of action & response, and gather the equipment required to implement our communication needs for rescue. In risk management, we need to prepare for all contingencies, and as a company we have to insure our staff, customers, and organization against any accidents that may occur during operations and liabilities that may arise from operations. For the purpose of this document, â€Å"Contingency† refers to our preparation in advance for safety responses that may arise in course of operations, â€Å"Plan† means the actions we will organize before, during, and after to address the safety problems, and â€Å"Emergency Situation† is any which puts our customers, staff, or others in the water in danger of physical safety, health, or injury. â€Å"Rescue operations† refer to any situation where company staff or third party organizations are required to travel to a site to assist during a safety problem. â€Å"Communications† refers to not only the content but also the means in which we will transmit messages between offices, people, and other groups during an emergency situation. For purposes of contingency, we recognize responsibilities to emergencies and safety problems arising from: air, water, fire, mechanical problems, weather, interpersonal, health, geographical, and geopolitical risks primarily to operations. In each instance of risk, we plan to have prior tactics and responses prepared in advance to address each contingency with the tools, personnel, and social assistance to manage. Because of the nature of maritime events, and the various contingencies that require multiple forms of backup communication, we have decided to develop a three-tiered communication network for emergency management that provides for all contingencies, even when one device may be broken, out of communication, or in possession by a member injured in an accident. For this we identify three types

Activation of inflammasome Dissertation Example | Topics and Well Written Essays - 3500 words

Activation of inflammasome - Dissertation Example There is a connection between deficiencies in the molecular underpinnings of the adaptive immune system and vulnerability to infections that this report will explore. This study will investigate the most immediate pathogenic effects resulting from this disorder using cells infected with S.typhimurium and L.Monocytogenes to demonstrate vulnerability to infections. Homozygous mutants suffered the highest mortality rates. Assays were conducted to determine the molecular cofactors most involved during the acute disease state by examining the process of inflammasome formation. Mutations along several stages of the process elucidate the cofactors involved. Ataxia Telangiectasia alters the formation of the inflammasomes complex based on caspase recruitment, and is characterized by deficiencies in interleukins as opposed to tumor necrosis factors. The identification of cofactor levels corresponding with the autosomal recessive genotype could potentially support the development of enhanced sc reening or diagnostic techniques with an ultimate goal of corrective therapy. INTRODUCTION The Immune system offers protection to the body from internal and external threats. Mammalian Immune system is classified into innate and adaptive immunity. Adaptive immune system appeared later in the evolutionary time line and it is more specific than the innate immunity. Through feature called immunological memory, adaptive immune system evokes a quick immune response upon subsequent exposure to similar pathogenic stimuli. These responses are typically dependent on T-cells, which involve not only the removal of active pathogens; but also the elimination by cell-death (Apoptosis). Innate immune system has no immunological memory. This analysis depends upon the genetic basis underlying failure in the immune system due to molecular changes. Innate immunity is the body’s first line of defense. Innate immune recognition and responsiveness to biological danger is mediated by germ-line enco ded innate immune receptors called pattern recognition receptors (PRRs). PRRs recognize conserved motifs on pathogens called Pathogen associated molecular patterns (PAMPs) or endogenous molecules called Damage Associated Molecular Patterns (DAMPs) that are released by stressed of dead cells6. PRRs are classified into trans-membrane receptors: Toll like receptors (TLRs) and C-type lectin receptors (CLRs), the cytoplamic families of PRRs: Nucleotide-binding oligomerization (NOD)-like receptor (NLRs), RIG-I like receptors (RLRs) and cytoplasmic DNA receptors (CDRs)6. Cytoplasmic DNA Receptors (CDRs) consist a diverse and growing number of receptors that recognize DNA in the cytoplasm. Members of this family include DAI, IFI16, LRRFIP15. TLRs are type-I trans-membrane proteins composed of an ectodomain domain rich in leucine-rich repeats that play a role in the recognition of PAMPs, trans-membrane region and cytosolic Toll-IL-1 receptor (TIR) domain which are involved in the activation of downstream signaling pathways. 10 and 12 TLRs have been identified in human and mouse, respectively. TLRs are localized at the cell surface and endosomal compartments where they recognize a broad range of bacterial, viral, fungal, protozoan PAMPs such as lipoproteins (recognized by TLR1, TLR2, and TLR6), double-stranded (dsRNA) (by TLR3), lipopolysaccharide (LPS) (by TLR4), flagellin (by TLR5), single-stranded RNA (ssRNA) (by TLR7 and TLR8), and DNA (by TLR9)1. NLRs consists of a large family of receptors that recognize broad spectrum of PAMPs and DAMPs in the cytoplasm8. Till now 34 murine and 23 human NLR genes have been identified. Plants contain NLR orthologues as R genes. Plants lacking adaptive immune s